Marketing sounds expensive, especially when you are launching a new, small business. They say that it takes money to make money, so if you are starting out with little to nothing, how are you supposed to advance? Here are a few free or inexpensive marketing techniques that will get your handwriting analysis business off to a great start – they have helped me tremendously. First, buying business cards is a must. You can go to vistaprint.com to buy yourself some free cards, only needing to pay for shipping and handling. It’s an excellent way to let others know what you are doing. When you pay your bills the old fashioned way (postal mail) you can slip in a business card. Whenever you go shopping, ask the store if they have a bulletin board where customers can post their business cards. Hand out cards to your friends, or when you are shopping. |
The next step is to write to your local newspaper, letting them know that you have this exciting new business and you would like one of their writers to write a story about your business. Offer a free analysis if they seem hesitant, in exchange for the article. This exposure can allow thousands of readers to see your article, not only in the newspaper, but on their website as well. Sometimes you may not get calls immediately, but readers will save your article for future reference. When you find yourself in a group of women, offer to have a handwriting analysis party at someone’s house. It is unique and exciting for women to get together in a setting where they aren’t pressured to buy anything. Keep your eyes open for festivals where there are alternative healings and psychics. Renting a space from them can prove to be very lucrative and fun. Basically, anywhere you can think of to gain publicity is a good avenue. If you have more ideas to share, please feel free to email me or share them on the CHAI website.
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